Sara Wallace-The Board Member Of A London-Based Community, Rich Mix.

SARA WALLACE- The Executive producer of SMUGGLER London is the mind behind overseeing creative outputs in pan Asia and Europe. SARA is a well-known name in the film production and live events profession. Her career took flight when she was working with the Droga5 advertisement company, where she got the chance to work and collab with a beat of America ‘Beyonce’ in new york. The glorious event took place in the General Hall of Assembly on the behalf of a united nation, with a gathering of big brands and great leaders including honorable U.N Attorney Mrs. Michaelle Obama, this event turned out to be super shimmery for her limelight as this event made her qualify and earned an MTV Video Music nomination and was able to generate over 100M in charitable pledges.

After returning back from London, Sara produced Guinness’ “Sapeurs” campaign at Abbott Mead Vickers BBDO. This prestigious campaign of film advertising was one of the most prestigious film campaigns conducted worldwide. 

Before joining hands with SMUGGLER, she started her entrepreneurial journey and set up her very own fashion advertising agency, and started to produce quality work for Balmain and Julien McDonald. It was the time when Sara Wallace started to work with SMUGGLER and has turned out to be very beneficial in the growth of the company by providing ‘A-Class’ work and also bringing new talent on the list. Being one of the main board members of Rich Mix, which is an EAST LONDON-based Charity Arts Centre. Sara Wallace’s creativity and professional approach to her work are highly recognized and appreciated. She devotes so much of her time, to promoting and inspiring cultural art and helping underprivileged children as well, with her charity pledges. 

Sara Wallace – About Rich Mix

Rich Mix is open to all East London communities and encourages them to create and share cultural art.

They have been working since 2006 and are a charity that connects together the city’s most diverse and adventurous audiences to a vital, exciting, and ambitious program of art and contemporary culture.

However, They are situated deep in the city. But are open to the rest of the world by promoting diversity in all that they do.

They cover every genre in their program, from spoken word, and talk to the theatre, dance, and visual art. Their performance and exhibition spaces include independent films and also the blockbusters on their three-screen cinema. With their learning programs and participation, they help in the development and facilitation of creativity amongst young people, families, and children from all the ambulate of East London.

Their diversity proceeds beyond the events that we host. Their building is situated in Shoreditch, which is a landmark and home to more than 20 of the city’s most creative, socially progressive, and innovative charities and businesses.

Their values underpin everything they do:

  • Open: At Rich Mix, They are welcoming, open, generous, and accessible.
  • Inclusive: They advocate for diversity and equality, and also they strive to reflect and represent different viewpoints, perspectives, and voices.
  • Collaborative: They collaborate with local and international artists, communities, and businesses.
  • Ambitious: They believe that art and culture have the potential to bring people together.
  • Creative: They encourage and promote all forms of creativity.


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