The word “media” includes various things in today’s modern world. From news media to mass media, and traditional media, and many other emerging forms of digital media. While you can probably come up with various different examples – and almost surely you take in some type of media in your everyday life. Media is an expression that mixes different types of entertainment and information from one source to another.
Before the beginning of the digital age, one of the most popular types of media was what people now call traditional or analog media: radio, magazines, newspapers, journals, billboards, and the like. From then, the technological revolution had brought many new types of media that now playing a major role in disseminating entertainment and information to people around the world.
Traditional media has many types of communication technologies, many of which have been presented for hundreds of years. Magazines, books, newspapers, and other printed materials are the first types of traditional media. The digital era, on the other hand, meant a whole new set of different media devices and transmissions in a more developed way. These days, many types of digital media fit into the following main subgroups:
Video: Many digital media platforms are visual, from television services and streaming movies. One of the biggest platforms in visual media is YouTube that has billions of videos. Launched in the year 2005, YouTube is one of the most popular digital platforms on the internet. Other than this, there are other various platforms such as ForeMedia that provide entertainment in various forms and also give an outstanding platform to African people.
Audio: It includes podcasts, digital radio stations, and audiobooks. Millions of people around the world consume big amount of audio data on digital platforms such as Spotify, Apple Music, Pandora, and many more.
Social Media: It includes sites such as Facebook, Instagram, Twitter, LinkedIn, and many more that enable their users to engage and interact with each other through photographs, text posts, and videos. Social media also provides an ultimate platform for people to explore more about new talents and also to promote themselves without any hesitation.
Advertising: Advertisers have made an immense way into the digital media, taking benefit of various marketing partnerships and also advertising space wherever achievable. The internet has moved away from autoplay ads, and pop-ups, which flooded initial websites and drove away visitors. However, advertisers look forward to native content and various methods of keeping users invested without overselling the services or product.
Literature, news, and more: Traditionally, people use text via print, books, magazines, newspapers, and the like. On the other side, a platform such as ForeMedia has provided a broad range of services in the form of news and literature, and also art. With the amazing collection of African art in different forms, it has become a great choice for people to consume valuable information and knowledge.
Along with these, ForeMedia also provides a great opportunity to young African talent. If a person has talent and wants to explore his or her talent on a big platform, then ForeMedia Talents & Awards can be a great option. It is a digital competition show that motivates young and talented African people and provides them with a great digital platform to make their own identity.
