Today, every small, medium, and large-scale business has a website. These websites work as a digital identity and the point of direct engagement between the company and its potential customer. And to portray a better image of the company the website should be well designed. If you go on the internet you can find Many Website builders that will help you in making a sleek and attractive-looking website.
But Looks are not the only factor in making an effective web design. There’s a good chance that even though your website looks good, it’s far from being functional and suitable according to the user’s requirements and needs. Oliver Wood who is the managing director of PWD has encountered many businesses whose sites look incredible but didn’t generate enough web traffic and customers. Oliver outlines the top 5 principles every business should keep in mind to build an effective Web design:
- A clear objective: The best way to create an attractive website for users is to have a clear purpose in the mind. Web designers need to make sure that every site, page, and segment serves a concise purpose in the site. This includes everything from providing information to having fun, allowing for some interaction, and complementing the exchange. A cluttered and over-designed website never works and putting too much content on one page can be distracting and confusing.
- Typography: Reading is one of the most important tasks people do online, typography is often overlooked by most Web-designers. The best way to have effective typography is to follow the Typography Law. The Most suitable font size is 16px and choosing modern Sans Serif Fonts like Arial, Helvetica, and Verdana makes your content more readable for online users.
- Fast loading time: People these days have very little patience and if the site doesn’t load immediately users, Users close it and go to the next one. Website Designers need to ensure that their website’s loading time is less. There are a lot of tools for page load times like optimizing image sizes, combining the code into a central CSS and JavaScript File, or minifying your HTML, CSS, and JavaScript files to optimize space.
- Communication: The main purpose of any website is to establish communication between the company and its users. To have engaging communication, your message needs to be simple and precise, so users get the information clear and fast. For instance, your menus and graphical elements should information organized hierarchically and your content should have subheadings and bullet points that allow quick read. The best websites provide the information you need in the fewest possible words and phrases.
- Mobile-Friendly: Almost 85% of the internet traffic comes from mobile phones. It gets necessary that your website is responsive and maintains the design across multiple devices and screens. Even though you can easily optimize your widescreen content to fit in a small mobile screen. One of the best practices is to redesign a mobile site along with your main site which focuses on providing more content in less screen ratio and follows better UX/UI practices for smartphones’ screen ratios.
These Principles are very crucial in making a web design that alongside engaging with your customers also helps in getting you a good Google ranking. By following these principles and thinking out of the box consistently, PWD became the top Web design Agencies in Perth and one of the best in Australia. Any businesses that want help to enhance their web designs to generate more traffic can contact Oliver Wood for guidance.
